It started with a simple, almost insignificant item – an old wooden kanji brooch long forgotten by its former owner, basking in its quiet, unassuming beauty in a local vintage library in Kyoto, Japan. This forgotten piece of fashion from another time breathed life into a brand new style – WATASHI.

 
Watashi pulls inspiration from Europe and Japan. The word itself, in Japanese, means I – me. It represents the inner desire and a style that is genuine to oneself. Without boundaries, it is daring and unique. It is the true expression of yourself, free from the filters of societal norms. It has no category – it is not black or white. It is the epitome of fluidity. It is Watashi.

 
You are what you wear. With Watashi, you are yourself.

 
Watashi is where Japanese aesthetic meets European edginess. Except there’s no meeting point – it is the seamless transition of one blending into the other. It’s where smart meets street wear. Crafted to perfection in Japan, Watashi is too young to be stuck in its ways. It sees the value in change and the freedom to adjust to new thoughts, new concepts and a redefining of self – of style.

 
With Watashi, there is no place for boredom. When wearing it, you can feel like yourself, free from the boundaries of gender. Forget mainstream – the concept doesn’t exist here. You won’t find a new version of a department store look in this store. Every piece is unique, quietly being the best version of itself, waiting to be discovered like that brooch..